Ryland Taylor interviews Pat Walsh

Pat Walsh is a former publisher for MacAdam/Cage in the bay area. He is the author of 78 Reasons Why Your Book May Never be Published & 14 Reasons Why it Just Might.

RT: I had heard you had an unorthodox start as a professional publisher at MacAdam/Cage, namely, that it began with a book contract. I’d like to hear the story from you.
PW: Well, I had left my job as a reporter for the SF Chronicle to take a job in the PR sector, which was a huge mistake. I met a man named David Poindexter, who had done quite well in the printing business. He asked how my job was going and I told him that I hated it and he offered me a chunk of money to write a book because he was going to start a publishing house. In hopes of writing commercially successful book, I chose to write a mystery/thriller – a genre I didn’t know and didn’t even read. The book turned out to be a piece of crap but I kept hanging around at the office and it turned out that I was better at finding books than writing them. So one day I got business cards that said “Editor.”

RT: You mentioned in an earlier interview that you had issues with the publishing industry but wanted to stay focused on giving advice to the writer. Which publisher do you think handles the short-term sales business model pitfall best?
PW: Every house has a different model but they are all hampered by the same industry methods, whereby a publisher takes all the financial risk and gets the lowest return. In business terminology, this is known as “total bullshit.”

RT: Some criticism of your new book 78 Reasons Why Your Book May Never Be Published & 14 Reasons Why it Just Might is that the advice is too blunt/harsh, and may discourage future writers. Do you think that sensitivity issues have any place in the creative writing industry?
PW: Sensitivity is a tricky term. Writers have to be sensitive to absorb the world the way it is and the way it should be. They have to be sensitive to know how to forge the written word into a tool that can change the world, one mind at a time. But they cannot be sensitive about themselves and their craft if it makes them too fragile to make use of every available means to improve their work and have a greater impact on the reader. That said, 78 Reasons is NOT a book about writing; it is a book about the publishing industry, which like all industries does not care about feelings.

RT: How is it sitting on a pile of manuscripts from first-time authors? Is there a ratio of good-to-bad books that you’ve noticed throughout the years?
PW: I really like first-time authors. Their ideas are fresher and they generally have been working of the manuscripts a long time. Some are surprised to hear this but most of manuscripts are good. I would estimate that only ten percent are “bad.” Eighty-five percent are “good but not great.” The last five percent are exciting. But even they need work usually.

RT: If a first-time author is sitting on a gem of a manuscript, do you recommend her submitting to a smaller publisher? Or is there a risk not having access to a good marketing budget?
PW: It depends on the publishing experience the writer wants to have. A big house can offer the moon but generally only for a handful of titles a year. And if the book doesn’t do well, for any reason, the author will have a very hard time getting published again. Small houses give a book more attention and generally work harder to make it successful but they have far fewer resources to make it happen.

RT: How important are agents for first-time writers?
PW: Again it depends on the experience. They are very important if you hope to get a bidding war going between major houses and not as important if it’s a small publisher without much money. That said, I have an agent and I depend on her. I guess the more important issue is what kind of agent you want. It is also important to note that a lot of writers spend too much time trying to find an agent and that can take away from the writing time.

RT: We’ve been discussing the future of e-books in America. Do you believe print will mostly disappear in the next decade?
PW: No. I believe that ebooks will expand the market. Fifty percent of book sales are gifts, and I don’t see people giving ebook gift cards the same way they give hardcover books because giving a book as a gift is someone saying “This is how I interpret who you are and this represents how I feel about you and this is how I think you enjoy investing your time.” The only reason that ebooks threaten traditional publishers is because we are greedy bastards who overcharge for our books. A jacketed hardcover only costs 75 cents more to make than a paperback but we charge twelve bucks more for it. Twelve bucks! For what? Two pieces of cardboard and a strip of mull? No wonder people are buying kindles.

RT: Is the e-book business model, where authors receive far more royalties for their work, a good thing? What’s your opinion on cutting out the middle-man?
PW: Publishing has too many middlemen and anytime someone is cut out, it is a good thing to a point. Some have said that the entire publishing industry should be flat, whereby all books are equal and the publishing houses should be done away with. I don’t agree because a filter is needed. Not all books are equal and not all crowds are wise.

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Summer Reading Update III

Here’s my third summer reading update featuring The Glass Rainbow, Girl Sleuth, The Gift of El Tio, and Winning at Aging.

The Glass Rainbow

I find myself tiring of some authors, but never James Lee Burke. The Glass Rainbow is 18th novel in the Dave Robicheaux series, about the morally complex deputy sheriff in fictional New Iberia, Louisiana. It shows the decaying feudal south at its most raw.

What keeps the Robicheaux series so interesting for me is Burke’s ability to show evil. He creates more villains in one book that other writers do in a career and part of the mystery is wondering whose evil will be banal and whose will be the most repugnant. In The Glass Rainbow, we get to choose from the drug dealer, the prison guard, the aging oligarch, the smarmy rich boy dating Robicheaux’s daughter, the corrupt alcoholic deputy, the ex-con celebrity writer, another mysterious ex-con, an ex-cop turned banker, and his cheating wife. That’s a lot of bad.

Burke’s writing is realistic and complex (no two-page chapters for him). Its realism generates both cynicism and optimism. Robicheaux and Purcel are stalwart— They act not just for the dead and defeated, but for those who have been fooled into not standing up for themselves. Rage and compassion drive them and the narrative forward. Robicheaux is better than most of us and Purcel a bit worse, but both are one injustice away from rage.

In his cheery fatalism, Purcel sees things for what they are. Robicheaux, the moralist and mystic has daytime visions and nightmares too. They never waver, never give in, and never hesitate, even when they should. But they think. They are the kind of experienced observers of people and motives that not only figure things out but figure out what they mean—Purcel reads Plutarch, for crying out loud—and Robicheaux quotes Orwell (explaining that “On the whole human beings want to be good, but not too good,and not all the time”).

The title, by the way, refers to a stained glass window that Timothy Abelard, the aging oligarch gaveto Layton Blanchet, an ex-cop who became rich for a time by exploiting poor folk. (His wife Carolyn, who is even worse describes him as someone who’d stealing a poor a widow’s last dime.). The light through the stained glass creates a rainbow of “awakened memories of goodness and childhood innocence, all of it to hide the ruination they had brought to the Caribbean-like fairyland they had inherited.” But it’s an illusion, showing how people like Blanchet deceive themselves and degrade themselves in the hopes of pleasing oligarchs, who just have contempt for them. Here is where the cynicism comes in to balance the quixotic optimism of Robicheaux and Purcel.

The Glass Rainbow is less plot driven than character-driven but as the evil unfolds the tension builds—first I’d read a chapter at a time, then fifty pages, then a hundred pages. Things don’t get tied up quite so neatly at the end— Robicheaux and Purcel are both shot in a gunfight and we are left wondering. But I’m counting on these two old warriors–the “Bobbsey Twins of Homicide” being back in a year or so.

Girl Sleuth

If I were to channel Nancy Drew, I would probably say that Melanie Rehak’s Girl Sleuth is swell. It’s more than swell though. It’s a sparkling history of the women who created Nancy Drew, the barriers they broke, their successes, fights, and tragedies, and the most of all the legacy they created. Rehak, a sleuth herself, finds clues in the correspondence between of women who negotiated Nancy over the years.

The story begins with Edward Stratemeyer, the New Jersey entrepreneur who developed the ghost-written series ideas with the Bobbsey Twins, Tom Swift, the Hardy Boys and later, Nancy Drew (who but for a good editor at Grosset & Dunlap might have been called Stella Strong). Stratemeyer had hired a young Iowa journalist to ghostwrite the books from his outlines and he edited and polished the result. When Stratemeyer died in 1930, barely a week after the first Nancy Drew was published, Tom, Frank, Joe, Bert, Nan, Flossie, Freddie, and the newly launched Nancy were nearly orphaned.
It was the height of the Great Depression (hmm—is height right should it be “the depths of the Great Depression”? Anyway, everyone was broke) and no one wanted to buy the Stratemeyer Syndicate.

Enter daughters Harriet Stratemeyer Adams and Edna Stratemeyer, who took over the business. Harriet was the driving force of the Syndicate and Edna eventually became a mostly silent partner (but her sister’s eventually bane). The Iowa journalist Mildred Wirt, eventually relocated to Toledo for her husband’s job, wrote most of the first thirty Nancy Drews. Wirt, the first woman to get a master’s degree in journalism from the University of Iowa, was as prolific as they come (she would eventually write over a hundred books). Harriet Adams in turn guided the syndicate through the Depression, lowering the ghost writers’ fees from $125 to $85 (per book!), and into the postwar period as girls reading habits changed and Nancy followed suit. As her popularity grew, Nancy dragged the aging Harriet into the 1960s and beyond.

There’s even a climax that is more Perry Mason than Nancy Drew–a legal showdown between Mildred and her old publisher Grosset & Dunlap on the eve of Nancy’s 50th anniversary. Here Rehak cranks up the mystery—who will be recognized as the real Carolyn Keene? Is it Harriet, who wrote increasingly detailed outlines and often argued with Mildred Wirt over Nancy’s characterization (refined and demure or confidently adventurous)? Or is it Mildred, who wrote Nancy through the early 1950s before eventually leaving the syndicate?

The Gift of El Tio

The Gift of El Tio is a book about change. What happens when silver is discovered and mined from a remote Quechua village in Bolivia. A village and a culture get relocated? Does that mean destruction or new opportunity? That was the question that exploration geologist Larry Buchanan and his wife, teacher Karen Gans, faced when Larry’s mining work took him to San Christobal, Bolivia. The couple viewed Larry’s project in different ways. Larry saw the mine as creating a new standard of living for poor villagers. Karen feared the destruction of their culture. The couple decided to live on site during the relocation of the village and document what happened.

This splendid memoir tells that ten-year story. San Christobal was not the only thing to be changed, of course. Larry and Karen each became wiser as a result of their years in Bolivia. Together they traced and often influenced the preservation, development, and sustainability efforts that occurred. And they came to a new appreciation of cultural practices and beliefs they might earlier have dismissed as primitive and irrational.

The San Christobal silver deposit, by the way, was the largest ever discovered and Larry Buchanan received the 2006 Thayer Lindsley Award for the discovery—more or less the Nobel Prize of geology. In more ways than one, Larry shared the prize with El Tio, the god of the underground that the San Christobal villagers credited with the silver find.
What I especially liked about The Gift of El Tio was how the book took me, along with Larry and Karen, out of my comfort zone. I had never thought much about how the relocation and preservation efforts work, outside of the movies Avatar. So it was nice to see a real life example, with a different plot line but just as happy an ending.

Winning at Aging

John Kalb’s Winning at Aging is not your usual self-help book. There are the things you might expect from a book called Winning at Aging—advice on exercise, diet (low calories, low fat, no refined sugar, and so on) and supplements (C, D, Omega 3, and much more). And there are useful exercises for readers to do along the way—Lifesavers—and in the appendix–Lifeboats. The book’s real strength though is in its attitude. Kalb takes his readers seriously and doesn’t just provide platitudes and bromides. There is discussion of culture and history as well as summaries of and citations to medical and psychological research. And the book is enlivened with case studies, personal insights, and quotes from the likes Karl Jung, Victor Frankl, Joseph Campbell, E. B. White, and Marcel Proust (and Woody Allen too).

Kalb starts with the big paradox of aging. We all die, so how do you win a contest whose outcome is already known? His idea is to deal with the real symptoms of aging. Not just creaky joints, age spots, wrinkles, gray hair, and loss of hearing, but the emotional, social, and spiritual symptoms. Winning at aging means being as intentional about our emotional and mental selves as we are about our physical selves. And it means exploring the ways that we might sabotage ourselves in these efforts.

A large part of the book reports on Kalb’s research on happiness (yes, research not just musing), and that’s the real key to winning at aging. Being happy means pursuing social capital as well as financial and continuing to have goals–using your talents in the service of your authentic purpose. To do that we need to decide what gives us purpose, grace and worth as elders, and Kalb’s Lifesavers guide readers along that process.
It’s never too early start winning at aging, and I’m no longer willing to settle for a draw.

Winning at Aging brings me back to The Glass Rainbow. A recent Wall Street Journal article on “The (Really) Long Goodbye” pondered the fate of Robicheaux and others like J.P. Beaumont, Harry Bosch, and Matthew Scudder who are all aging in their long-running series (female characters seem to age more slowly for some reason). They’ve got grandkids, 401k plans, bad knees, and plenty of enemies, but they seem to get the job done. Fictional characters are pretty good at winning at aging.

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RVTV Noir with G. M. Ford-The Road to Oregon

G. M. (Jerry) Ford grew up in New York and New Jersey before moving to Oregon. He taught for many years at Rogue Community College in Grants Pass and eventually decided to write a mystery. That led to 13 critically acclaimed thrillers. Here’s the story of his New Jersey origins, his road to Oregon and the making of his debut novel Who In Hell Is Wanda Fuca?, the first in a series of six books based on the character Leo Waterman, a detective working in Seattle, Washington.

The clip is from an RVTV Noir episode shot in 2008.

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Interview with Sarah Cunningham

Sarah Cunningham is a creative writer, editor and photographer, who will be graduating from Southern Oregon University soon. She has travelled to Japan and has an interested in lomography, among other things. Sarah was the editor of the 2011 West Wind Review.

EB: How did you come to be the editor of the West Wind Review?
SC: I applied in the Spring of 2010. I was interviewed by Kasey Mohammad (faculty editor), Karen Finnegan (Director of Student Publications) and 2010 student editor Greta Mikkelsen. I received a wonderful email that same day, saying I was their unanimous choice.

EB: What are the editor’s duties?
SC: Reading through the bundles of submissions we get during the summer (our current submission period is July 1st through August 15th), choosing what is accepted/rejected, deciding the order of the book, laying it out through InDesign, and of course getting it printed on time for the annual AWP Conference. A big part of the job is attending the AWP, held in a different city each year during spring, where West Wind has a table at the gigantic book fair. There, we sell copies and represent not only the journal but SOU as well. All of the duties are of course done side by side with Kasey, thankfully.

EB: How much time did all that take?
SC: The longest thing is narrowing down the submissions. We did this in phases, the last of which was the hardest because it came down to us having a lot of really great pieces that perhaps didn’t fit into the overall wholeness of the issue. Another thing that ends up happening is we find, say, a mediocre poem, but one that has a really fantastic few lines in it; it’s extremely hard with some pieces to draw the line of what is good enough and what doesn’t quite make it.

EB: What’s the training like? Do you consult with past editors?
SC: Yes. I had Greta as a mentor the last couple months of Spring 2010, sharing her experiences and insight with me. I wouldn’t call it *official* training of any sort, but her words were invaluable to me. The biggest thing was, as editor-in-training, I attended the AWP that year as well. This gave me a taste of what to expect and a lot of preparation for running the book fair table the following year.

EB: Where do submissions come from?
SC: The West Wind audience–and therefore, group of submitters–has definitely grown these past few years. We attribute this to the journal going from being somewhat unorganized and without a theme to now having a particular aesthetic it aims for–that is, experimental/contemporary writing, such as work coming out of an avant garde tradition–and therefore representing a stronger literary interest as a whole. The journal has really come into its own, I think, and Kasey has of course had an influence there. But I see this influence being extremely beneficial for the sake of putting out a really solid, strong literary journal. Before, submissions were highly regional; now, they are definitely nation-wide and even worldwide: we’ve received work from Japan, Poland, Australia, Ireland, and a lot from Canada, just to name a few places.

EB: And about how many submissions does the West Wind receive?
SC: I am so bad with figures like these, but I’d say we got a few hundred? At least 300? And that number has been slightly fluctuating these past couple of years: before Kasey came on as faculty editor, the journal was much less organized and lacked any kind of concentration or aesthetic preference. This meant that we received much more sort of blind submissions, just random poems and stories from people who very well probably had never held a copy of West Wind in their hands before. Now that the journal is coming into itself, with a preference for contemporary, experimental work, we are getting less of those bulk, generic submissions and much more from an audience that seems in tune with what the West Wind has become.

EB: Who selects the submissions to be included in the journal?
SC: The faculty editor and student editor. Which for the 2011 issue meant there were a lot of long days of sitting with Kasey, discussing why we liked certain pieces and what bugged us about others. It was very wonderful but also intimidating to be controlling what was going to get published and what wasn’t.

EB: What was the most challenging aspect of your work as editor? Rejecting submissions? Proofing?
SC: By far, the hardest part was when I would read a submission and not necessarily like it, but recognize that it was a strong, complete piece in itself that deserved to be published…just not in West Wind. I think most editors probably experience this: having to let something go that you just know does not belong in a particular journal, yet it feels like you’re saying no to something that you really shouldn’t be saying no to.

Another thing is, you really want to feel like you’re giving each submission the time and consideration it deserves. So for me, and I’m assuming for most editors out there, you are constantly sort of battling yourself during these long hours and days of sifting through hundreds of submissions, because along the way, you do get tired, you do start to pick up on things right away that may hint at a submission being really good (or really bad), and you do start to want to cut corners and make decisions based off of those quick first impressions. I would advise the next editor to start the reading process as early as she or he could, allowing themselves the time that each submission deserves to have. I think of how some parents, when they’ve given birth to their first child, may buy those really fancy diapers and think that they’re going to be doing everything for their child the long, hard, obsessive way; after a period of time, you know they realize the diapers get thrown away anyway, and their lack of sleep starts adding up, and they kind of just get to that point where they realize they don’t have to do everything 110% because it doesn’t always make a difference. Somehow, I’ve compared our submissions to diapers…but the point is, I think integrity is good and you should be respectful of each submission, while planning ahead your own schedule of reading so as to not overwhelm yourself with too much reading at once, either. Though I know some people might also feel that it’s unrealistic and unnecessary to give each submission the full 110%.

InDesign can also be tricky and headache-inducing, but coincidentally during the period where we were doing the majority of the layout work, I had prior engagements to be in Japan for those weeks, so Kasey handled most of that part this year.

EB: What did you find most surprising about being editor?
SC: That I have a copy of a journal that I really, really respect and enjoy, sitting on my bookshelf, with my name inside the cover. It’s sort of odd and really humbling to be able to say that I helped published people who I have crazy respect for–people like Gregory Betts or kevin mcpherson eckhoff–people who I am actively reading myself. It was a great experience to realize that, with the passion and interest and education that I do have, I was able to simply “become an editor,” just like that.

EB: The West Wind covers are always interesting. Were you involved in the cover design?
SC: Unfortunately, I did not have anything to do with this year’s cover design. But yes, ideally the student editor and faculty editor work on this together.

EB: Has editing the West Wind influenced your future career choices at all?

SC: I already knew editing was something I was interested in pursuing, and getting to edit the West Wind definitely reassured my interest in it. It was a great first experience, fairly user-friendly since I had both Greta and Kasey to help guide me at different points in time, and enough for me to feel like I built up some editing muscles that I’m now eager to go stretch in other places.

EB: What’s your ideal job?
SC: If I knew that, I’d be doing it right now. It probably involves writing, editing, photography and traveling, all in one position. Let me know if you hear of anything, OK?

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