Inside a bookstore

Monday during class we heard from  Sheila Burns, co-owner of Bloomsbury Books. I thought it provided a really interesting insight into the world of a small independent bookstore and how they are being affected by the rapid changes in the publishing industry. I thought it was particularly interesting the change she discussed in her dealings with publishing companies. Before Amazon, she would meet with hundred of people from different companies showing her their products. Now, she typically only deals with the “Big Six”. How can a small independently run bookstore compete in a world where six publishing firms dominant all avenues of business? How can they then even begin to think about also taking on Amazon?

The answers I got out of our discussion really boiled down to culture. People enjoy bookstores, people enjoy supporting their local economy, and people enjoy having a social hub center to go and hear authors speak and be able to interact with them. However, I’m not entirely convinced this will be enough to save them.

I think that Burns also illustrated how key it is for a bookstore to be able to adapt to these uncertain times. Being able to supplement bookstore use by attaching a coffee shop, having intriguing speakers, and keeping your stock supply relatively low are all things that can help (and do, as Bloomsbury’s shows)  a smaller bookstore stay afloat in today’s increasing digital lifestyle.

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Reflection on NPR’s Article “End of Days for Bookstores? Not if They can Help it”

There’s nothing like walking into a bookstore. The hushed voices, the smell of paper and ink tingeing the air. I love bookstores; all of them. I’m not too particular about whether it’s a chain or a local operation. To me, all bookstores are like a sanctuary.

I just finished reading the article “End of Days for Bookstores? Not if They Can Help it”. The article stressed the importance of bookstores, both local and chains, evolving in the new reader marketplace. I think it is very important for bookstores to acknowledge the changes and find ways to work with them, not fight against them. Apparently Google Books is working on allowing local bookstores to be able to sell e-books on their site. This is a step in the right direction, I think. By joining the e-reader market, local bookstores will be able to further their survival.

Now, I’m not an e-book reader. I’m way too attached to the feeling of turning actual paper pages, the smell of a new book, and the weight of it in my hands, to give in to an e-reader. But this isn’t to say they don’t have their place. Many people I know are crazy about their e-readers, and that’s just fine by me. I figure, as long as their reading, who cares what the format is?

But of course, the bookstores care. According to Len Riggio, the CEO of Barnes & Noble, “book sales have declined for everyone…because who categories like reference books and travel books are no longer needed, now that such information is available for free on the Internet”. And how true that statement is. It’s often much easier to log on to the Internet and find the information your seeking right then. It’s instant gratification of knowledge. I know whenever I have to write a research paper for class, I hardly ever crack the pages of an actual book because it’s so much easier and quicker to just look it up on-line.

But schoolwork is different than reading for pleasure. When it comes to reading what I want in my spare time, I always reach for an actual book. I want to have my own extensive library someday, so I am always buying books. I most often buy them from Barnes & Noble, but that’s because they have a wider selection of the books I like to read than my local bookstore. Sure I usually feel a twinge of guilt whenever I walk in the doors, but it’s not enough to dissuade me from making a purchase. Additionally, at Barnes & Nobel, I can get both the novels I want to read, as well as the magna I’m interested in, all in one go. Not so at the local store. When I shop local, I have to go to the “regular” bookstore as well as the comic book shop. Sure, it may not seem like such a big deal to have to go to two stores, but I suppose it all goes back to that whole instant gratification thing. I can get what I want, when I want it.

All that being said, I guess the most important thing is that I’m still buying paper and ink books. I’m doing my part to keep the wheels of the traditional bookstore moving. And the traditional bookstores are finding ways to reach out to new customers, which further helps to keep them in business. And as long as they are in business, there will be people reading, which is all I care about.

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An Interview with Vince Wixon

The eventfulness of a poem comes in the experience of the reader.

Vince Wixon’s most recent chapbook of poems is Blue Moon (Wordcraft of Oregon, 2010). His previous books are The Square Grove (Traprock Books, 2006) and Seed (May Day Press, 1993). He has poems in four anthologies, including From Here We Speak: An Anthology of Oregon Poetry, Garrison Keillor’s Good Poems: American Places, and, most recently, What the River Brings.

He is co-producer of videos on former Oregon Poets Laureate William Stafford (What the River Says and The Life of the Poem) and Lawson Inada (What It Means to Be Free). Both are available at poetryvideos.com.

With Paul Merchant, Director of the William Stafford Archives at Lewis & Clark College, he has done extensive work on William Stafford’s poetry, including editing Stafford’s Crossing Unmarked Snow and The Answers Are Inside the Mountains, books on writing, the the writer’s vocation, and teaching (University of Michigan Press). Their most recent article, “William Stafford and His Publishers: The Making of West of Your City and Traveling through the Dark,” can be read online at the William Stafford Archives. Their current project is a book of William Stafford’s aphorisms and aphoristic poems.

Vince Wixon and his wife Patty live in Ashland, Oregon, are longtime poetry editors for Jefferson Monthly, and are on the board of Chautauqua Poets & Writers.

EB: What does it mean to you to be a poet?

VW: I’ve written quite a few poems and have two chapbooks and one larger volume, but I still find it difficult to refer to myself as a “poet,” though in my working years I did think of myself as a teacher. I guess now I’m a retired person who writes poems. One thing it means to me is the pleasure of making something. (As Bill Stafford said, “Art is first nothing, then something.”) I am creating something out of words by following along, in early drafts, where they lead me. So there’s that pleasure of discovery. And what you write at first can be expanded and sharpened in revision.

Another thing is, I like most of the poets I know and ones we’ve had in the Rogue Valley as part of the Chautauqua Poets & Writers Series. They are lively, curious, and interested in words and what goes on in the world. Good people to align oneself with.

EB: When did you first begin writing poetry and why?

VW: I began writing poetry rather late, in my late twenties—when I was working as a master’s degree instructor at Utah State University in the early 1970s. I became friends with English prof and poet Kenneth Brewer (later Poet Laureate of Utah), who encouraged me to write poems, and I found I enjoyed it. Of course I’d read poems and taught literature for some years by then, but had not tried my hand at it. Ken was my first publisher: my poem “Black Dragon Canyon” appeared (with a typo) in his short-lived little magazine, The Blue Fife: a journal of western poetry—right after two poems by William Stafford, I’m proud to say. From that point on I have written poems but not with Staffordian diligence.

EB: How do you select poets and poetry for the Jefferson Monthly?

VW: Patty Wixon and I select poems in two ways: through poems submitted to us and from poets we contact. The poets we contact, almost without exception, live in the Jefferson Public Radio listening area, a large area, or are visiting the area to give a reading. For example in the last six months we’ve published Chautauqua Poets & Writers guest Eavan Boland, from Stanford and Dublin; Jim Shugrue and Lisa Steinman, Portland poets who recently read at Bloomsbury Books; four Eugene poets who read at Illahe Gallery; local poets Marcy Greene, Jay Schroder, and Steve Dieffenbacher. Next month we’ll publish Linda Bierds, a Seattle poet who’s giving a talk and reading at SOU on May 4; in June Corvallis area poets Clem Starck and Charles Goodrich, who will read at Bloomsbury Books on May 31; and later in the year Richard Lehnert, a poet who moved to Ashland last year, and other local poets Kathleen Meagher and Judson Hyatt.

Like most editors, Patty and I publish poems we like, can understand or at least admire.

EB: Tell us a little about your work with the Stafford Archives?

VW: Patty and I knew William and Dorothy Stafford beginning in the mid 1970s. Then in the late 80s, my video partner Mike Markee and I made What the River Says and The Life of the Poem, so we had the good fortune of spending a lot of time with Bill. When Bill Stafford died suddenly in August of 1993, Patty and I were logical ones to be involved with helping his literary executor, son Kim Stafford, and others get his papers together and moved into an office in the Multnomah section of Portland. (Some years later they went to the Special Collections in the Lewis & Clark College library.) For the 1995-96 school year I received a Teacher-Scholar Award from the National Endowment for the Humanities (a program that no longer exists, alas), which paid a good portion of my salary to take a year’s leave from Crater High School to work with Bill’s papers. During that year and beyond, Paul Merchant, hired by the Stafford estate, and I worked on many things, including indexing Bill’s Daily Writing (He’d saved them since 1951!), his prose writings, organizing his correspondence. We also edited the two Michigan books listed in my bio, and helped select poems for The Way It Is: New & Selected Poems (Graywolf Press, 1998). Though I no longer spend much time in Portland, Paul and I have continued working on projects, including the article about making Stafford’s first two books of poems, and a book of Stafford’s sayings and aphoristic poems, which is tentatively titled Every Mink Has a Mink Coat. Also, Patty and I have recently edited a series of interviews we did with Bill Stafford’s widow, Dorothy, in the late 90s. It’s called Feeling at Home: An Interview with Dorothy Stafford and it’s available online at the Lewis and Clark Digital Collection.

EB: What advice would you give to teachers wanting to encourage young poets?

VW: To encourage them to write regularly, to bring them together or find ways for them to get together so they can write and share their work, to “train” them to operate a reading group, to find reading opportunities for them (say during lunch in the school library), to not judge the poems very much (but also to know who’s serious about publishing; those you can help very directly with revising and suggestions). Last school year I twice met with a group of young writers at Phoenix High School who’d organized themselves and met during lunch once a week or so. All without a teacher or class.

But teaching poetry writing in classes can be ideal, I think. You can read some sample poems, assign an exercise using a prompt, write a draft, and share—all within 45 minutes to an hour. And there are two rules (from poet Marvin Bell):

1. What you write doesn’t have to be any good.
2. Teacher writes, too.

What’s important is to go through the process, and by doing a series of exercises over time, the students will have a number of poem-drafts. Then they can select a few to revise.

Another thing I would add about writing poetry in class—the poems should not be graded. My approach is, if the students do the exercise, they get full credit. Grading poems is not helpful.

After all, as a teacher you have an infinite number of points; you might as well use them!

EB: Who are your poetic heroes?

VW: William Stafford, of course, is my touchstone: for his attitude toward poetry. Everyone can write it. You just have to do it. And for the way he lived his life—a model of integrity. And for his poems and his ideas about what good poems need: “a poem must have early rewards. It must be eventful in language; there must be early and frequent verbal events. Content, or topic, is not nearly enough, of course. A poem is an experience in the reading or hearing; the eventfulness of a poem comes in the experience of the reader. And in those events for the reader there must be coherence; one experience must relate to and enhance the next, and so on. Readers should not be loaded with more information and guidance than a lively mind needs—puzzlement can be accepted, but insulting clarity is fatal to a poem.” “Early and frequent verbal events”—I try to keep that in mind.

Robert Bly for showing that you can write about farms and small towns in Minnesota, and for “leaps” in poetry. There are connections in poems other than logic. Clem Starck and Philip Levine for their blue collar poems. And Richard Hugo and B.H. Fairchild. Ritsos, Cavafy, Neruda, Szymborska, Linda Gregg, Alberto Ríos. Chinese poets of the Tang and Sung dynasties. And I would also like to mention Willie Mays.

EB: Do you have some writing goals for 2012?

VW: One goal I usually have is at least one publication during the year. I achieved that recently when a journal in Oregon took three poems. The other is to keep producing poems with some regularity.

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Social Media in Publishing

For the last four weeks in The History of Publishing, we have been discussing the challenges faced by contemporary authors. The phrase “Publish or perish,” comes to mind when I come to class everyday. Even though the phrase has been discounted over and over again, the fear still lingers. How can a writer keep their head above water in such a fast moving and evolving market?

A key point in successful publication is the use of social media and networking. In class I have made a point of asking for suggestions from writers, publishers, and bookstore owners who are handling this very dilemma on a daily basis. Each one of them has stressed the importance of networking as a vital medium in their work. I have compiled a list of their ideas and suggestions. Maybe you will find these helpful? Or perhaps they will offer some insight into the current publishing world…

1. Facebook (easy solution, since most of us have one anyways). Great for networking and channeling positive feedback.

2. Twitter, Tumblr, etc. Every tweet is another piece of advertisement! Let your followers know that you are friendly, proactive, and engaged in interesting things. You posts don’t even have to be related to a specific book, author, etc.. It could be as simple as a post about blogging! (Thanks to Ashland Creek Press for mentioning this!).

3. Blogging! This sounds odd at first, since most blogs started off as a place where bakers discussed French cooking… But the persistent and tactful use of blogs helps publishers, writers, and bookstores advertise their products and connect with the public. Blogging about your book could be the secret to getting it published! On a more basic level, it can  help your readers stay in tune to you and your work.

4. Amazon is also a useful tool. The social aspect of Amazon is their review section. If your new book has just become available for sale but hasn’t received a lot of attention yet, then tell you friends to get online and give you some positive feedback! After all, that’s what friends are for, right?

There are many other important tools. But as far as I have learned, these are the most common and the most successful currently being used.

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