What goes on a book flap

Here is a piece by Daniel Menaker (editor of Grin and Tonic) from The Barnes and Noble Review on the language of book flaps.

It’s got 16 rules for writing the copy on books flaps. Words to use: “stunning,” “deeply,” “enthralling,” “gritty,” “original,” “remarkable,” “magical,” “ground-breaking,” “arresting,” “dazzling,” “heartbreaking,” “compelling,” “devastating,” “captivating,” and of course “best-selling”even out of context, as in “So-and-so is often compared to the best-selling novelist….” Check it out.

But I wonder, what’s going to happen to the flap in the age of ebooks?

About Ed Battistella

Edwin Battistella’s latest book Sorry About That: The Language of Public Apology was released by Oxford University Press in June of 2014.
This entry was posted in Ideas and Opinions, Language. Bookmark the permalink.